Evita Kuo- Aegean Delight

I have had the pleasure of knowing Alice WU since 2 months ago when I decided to sell my business. During this period of time, I have found Alice to be honest and reliable.

She had introduced 5 ~ 6 groups of potential buyers in the first week included Asian, Caucasian and Middle Eastern, Alice had demonstrated high level of professionalism and efficiency on several occasions. .

Alice had maintained excellent business relationship and constant communication with up to date information available. Given by Alice remarkable effort and work ethic, and I have deemed Alice Wu as a very trustworthy professional business broker.

I highly recommend Alice WU to any business or organization for any possible business proposal / activity that may take place in the future.

Sonya Fitzpatric – owner of Hana Sushi

I had spoken to a number of agents over the past year with regards to possibly selling my business. I was very delighted when I met Alice Wu. From our first meeting Alice was very prompt in showing her intentions to get things moving and she did not waste any time. She was very passionate, polite and incredibly thorough. She constantly kept me in the loop with the progress of the sale, giving me concise and honest feedback.

I met a number of potential buyers, and in these dealings Alice was incredibly polite, always honest and professional which was lovely because it made business dealings very easy and stress free. Whilst things were not always straight forward with regards to the requirements of both the potential buyers and the seller (myself), Alice demonstrated that she is a confident and excellent negotiator and she was able to negotiate options on behalf of both the buyer and the seller with ease, which made the process run smoothly and with no stress. This is a testament to the skills of a very astute agent who really listens to her clients.

I am extremely fortunate to have found Alice Wu, and I would not hesitate to recommend her as an agent to anyone who is considering to buy or sell a business. I wish her the best of luck and continued success with the future of her business.

S. Fitzpatrick

Lixuan – King Price Korner

I highly recommend AFW Professional Business Broker. In my dealing with Alice, I was very impressed with her professional knowledge and experience, high standard service. The whole sales process was ethically with efficient communication. I found Alice is the most sincere and with high intergrity, and a great communicator.

I would strongly recommend you to any prospective client. Thank you for your excellent service, Alice was an absolute pleasure to work with!


I am writing to thank you for your expert services in finding us a real Fish and Chips business.We were very impressed with all the support receiving from you at the beginning to the time we start running the new business, it is not only the documentation that was required to be prepared but also with ongoing emails and phone calls providing updates on a regular basis. We are very grateful for all of your help and will not hesitate to contact you whenever we need a similar service to be provided. Thank you for everything !

Brett and Emily – King Price Korner Convenience Store, Indooroopilly.

Me and wife purchased our first business through AFW Business Brokers in November 2012. While searching for a business and during the purchasing process we found Alice to be courteous, knowledgeable and very professional. She made herself available at all times and followed up on all of our concerns and questions relating to the business and provided prompt responses.

We were looking at purchasing a larger business and possibly a business in a different industry than the one we purchased. We had made enquiries and inspected a few businesses, including through other brokers. Obviously in the end, it was the business we puchased which was the main reason we were required to go through AFW Business Brokers, however having the confidence to trust Alice along with her advice made the decision much easier.

What seperated Alice from the other brokers in our situation was, Alice assessed our financial and personal situation, including our inexperience in business and my wish to continue full time in my current occupation. While we we very keen to purchase a more expensive business, which would have gained her a much higher commision from the sale, Alice’s advice led us, reluctantly at first, to a much cheaper business. Looking back on the whole process, we can honestly say that if we had of purchased the larger business, we would have got ourselves in over our head and possibly would have been out of business very quickly. For that, we owe Alice a great deal of gratitude.

All of the information Alice provided to us prior to the sale, including financial information about the business was correct and we were meeting the advised sales figures when we took over the business. Her advice on that, we would find it easier to start smaller and learn how to run a small business and look to grow from there was also spot on. After the sale, she has contacted us by phone on a few occasions and dropped in also to see how we were going. She has gone over and beyond our expectations of what someone in her position would be required to do. We would recomend Alice to any buyer or seller and when we are ready to sell our business and look to purchase a bigger shop, we will be using her service.